Outreach Through Home Improvement Stores
To outreach the "Neat Neighbors" and Fix-it Foul-ups" as they are thinking about or while actually working on their homes, the Stormwater Program partnered with home improvement stores, hardware stores, paint stores, and garden centers throughout the City of Los Angeles.
Pollution prevention materials were placed in the stores on shelves next to products which contained information about the harmful effects of improperly disposed paints, pesticides and fertilizers, and educated residents on the proper disposal methods of these household hazardous wastes.
The (888) CLEAN-LA hotline and www.LAStormwater.org web site were also provided as a source for additional information. Pollution prevention materials included "shelftalkers", tearpads, tip cards, and posters. The outreach materials were placed in corresponding areas of the stores i.e., paint section, lawn and fertilizer section, etc.
In addition to the placement of outreach materials in the stores, the City also conducted employee staff training sessions at the store. At these training sessions, store staff were educated on proper disposal methods of HHW and became familiar with the materials placed in their stores. Store staff would then become spokepersons for the Stormwater program while educating customers as they were purchasing the items.
This outreach was made to:
In-house training of store employees totalled 11 sessions reaching 151 store personnel