|The City of Los Angeles Used Oil Recycling Public Education Program is a multi-tiered outreach effort, designed to reach used oil do-it-yourself oil changers through a variety of outlets with the same message – to ensure exposure and increase behavior change. The goals of the City of Los Angeles Used Oil Recycling Public Education Program are to
The target audience for this outreach program is Do-it-yourself oil changers who are improperly disposing of their used oil and filters. Based on evaluation of data from three Los Angeles County public surveys, (1996 Do-It-Yourselfer Attitude Study, 1997 Stormwater Segmentation Study, and 2000 Stormwater Interim Segmentation Study) the City has identified the demographics of this target group:
Latino (English and Spanish) and African American males ages 25-29
High School Outreach
|The City of Los Angeles encourages all residents to dispose of their used motor oil (and filters) by taking it to their nearest Recycling Collection Center at the more than 300 locations citywide.
Your Street-Don’t Let ‘Em Trash It!
Mass Media Campaigns