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      Department of Public Works Bureau of Sanitation
The City of Los Angeles’ Stormwater Public Education Program decided that the most effective way to outreach to elementary school-aged youths is while they’re at school and designed a four-pronged solution:
  1. Inform students directly with an easy to understand stormwater message
  2. Involve people who influence children in disseminating the message
  3. Reinforce and expand the stormwater message with youths on different occasions, and
  4. Engage students in actively accomplishing the goals of the stormwater message within the community.

The Adopt-A-Beach School Assembly Program

To address the first part of the solution, informing students directly with an easy to understand message, the City partnered with a community-based non-profit organization: the Malibu Foundation for Environmental Education. Together, the City and the Malibu Foundation implemented a school assembly program that concentrated on the stormwater message. The assemblies are sponsored by the City of Los Angeles and are free of charge to the schools.

The 45-minute presentations focus on:

  • An easy to understand explanation of the Los Angeles storm drain system;
  • Linking the storm drain system, urban environment, and beach and ocean pollution;
  • Connecting recycling as an easy way to make the stormwater message a reality;
  • A summary of facts describing the benefits of recycling;
  • A slide show illustrating how the increasing amount pollution kills plant and animals;
  • Challenging students to take personal action in their community by reducing their litter and recycling; and
  • Encouraging kids to pass on the recycling and stormwater message to family and friends.