The City of Los Angeles Stormwater Program launched a joint campaign with the Los Angeles County Department of Public Works in developing a mass media campaign that appeared in both Spanish and English print and radio media.
These ads juxtaposed the Surgeon General’s Warning Label over common, everyday items that when improperly cared for, are major pollutants to Los Angeles storm drains and coastal waters. The campaign’s effort reinforced simple behavioral changes that residents could undertake to help curb the problem of ocean pollution.
Left: WARNING: Leaving a fast food container on the ground spoils more than the street. It attracts rats and spreads disease. So put trash in a can, not the curb, to keep your community safe and clean.
Right: WARNING: Leaving a puppy’s poop on the ground soils more than the street. It spreads disease and contaminates rivers, lakes and local beaches. So pick up after your pooch, and help curb pollution.
Left: WARNING: Leaving a cup on the ground makes more than a mess in the street. It can clog storm drains, causing flooding when it rains. So put trash in a can, not the curb, to keep your neighborhood clean.
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