CITY OF L.A. DEPARTMENT OF PUBLIC WORKS WINS AWARD FROM SOUTHERN CALIFORNIA CHAPTER OF AMERICAN PUBLIC WORKS ASSOCIATION

Project of the Year award given to the Department’s Bureau of Sanitation for its Stormwater Public Education Program.

The Stormwater Education Program is aimed at combating urban runoff pollution by creating behavioral changes on the part of city residents. The program involves researching the activities of target audiences, developing community educational information through messages and messengers that the target audiences would listen to and accept, and partnering with other public agencies and private businesses to leverage resources and expand the outreach effort.

The primary audiences are do-it-yourself
home owners, who were targeted for education on household hazardous waste disposal, lawn care and pesticide use, and families who were receptive to the need to combat storm drain pollution but needed additional education on how to accomplish it.

Partnerships were developed for the program with such public agencies as the City of Los Angeles Department of Animal Services and Los Angeles County; and with such retail businesses as home improvement stores, paint stores, garden centers and nurseries and pet stores.